The Soft Hustle Method $27 · instant access
$27 · works on your phone

Find 50+ brands already paying creators, and know they're worth pitching before you hit send

The Hot List Method is the system I use to check a brand before I pitch it, so every email you send goes to a brand that's buying content, has the budget for it now, and already works with creators at your level.

  • A five-signal filter that scores any brand out of five in a minute
  • The seven places to look for brands that are spending right now
  • How to find the right email address, and your own Hot List tracker
$27 AUD, one payment

Get The Hot List Method

Instant access, and it opens in your browser on your phone or laptop.

  • The method and its three tiers of brands
  • The Hot List Filter, with a score for every brand
  • Seven places to look, plus green and red flags
  • How to find the right contact email for each brand
  • Your Hot List tracker, built to hold 50+ brands
  • A do-this-today checklist to get your list started
Get The Hot List Method

Secure checkout through Kit. Prices are in Australian dollars.

why pitches go unanswered

The brand you pitch decides your reply rate more than your email does

When I first started reaching out to brands, I'd spend forty minutes writing an email to a brand I liked the look of, send it, and hear nothing back. I blamed my pitch, then my portfolio. The real problem was that I was pitching brands with no content budget, no creator program and no interest in UGC, and I had no way of knowing that before I'd spent the time.

So I started checking every brand before I pitched it. My reply rate went up, my deal rate went up, and I spent far less time pitching. The Hot List Method is that check, written down step by step so you can run it yourself.

Not sure which brands are spending?

You get seven places to look, including the Meta Ad Library, where you can see which brands are running creator-style ads right now.

Can't tell if a brand is worth your time?

The Hot List Filter checks five signals and gives the brand a score and a clear verdict: start here, add it, take a closer look, or skip it.

Can't find who to email?

Three steps for finding a contact, and an order for choosing which address to use, from the best one down to the last resort.

what's inside

Everything you get for $27

One link with seven tabs, laid out in the order you use them, from understanding the method to sending your first pitches the next day.

one

The method and its three tiers

Three questions that pre-qualify any brand, and three tiers by follower size, so you start pitching where your yes rate is highest and build up from there.

Solves: pitching dream brands too early
two

The Hot List Filter

Type in a brand and tick five signals, including whether it already runs UGC-style content. You get a score out of five and add the brand to your list in one tap.

Solves: guessing whether a brand will pay
three

Seven places to look

Your own life, Instagram, the Meta Ad Library, TikTok and its Creative Center, UGC platforms, Google and the shops you walk through, each with a progress bar.

Solves: staring at a blank list
four

Green flags and red flags

Eight signs a brand is ready to pay creators and eight signs to walk away, including how to spot an MLM before you waste a pitch on one.

Solves: brands that were never going to pay
five

Finding the right contact

Where to find a brand's email, including a search inside its terms and privacy pages, and which address to choose when you find more than one.

Solves: pitches sent to a dead inbox
six

Your Hot List tracker

A goal bar towards 50 brands, with each brand's tier, niche, contact, socials, signals and notes in one place, and a copy button to back it up into a spreadsheet.

Solves: brands scattered across notes and screenshots
Get The Hot List Method for $27
how it works

From checkout to your first pitches in three steps

1

Open it on your phone

Your link arrives straight after checkout. Open it in your browser and add it to your home screen so it's always one tap away.

2

Build your list in an afternoon

Work through the seven places to look, run each brand through the filter, and add the ones that pass to your Hot List.

3

Pitch the next day

Find the right contact for your top brands and follow the do-this-today checklist to send your first pitches.

Get The Hot List Method for $27
Tamsyn Wolfe smiling with her arms folded in front of a wall of mood-board photos
Tamsyn WolfeFounder, The Soft Hustle Method
who made this

Hi, I'm Tamsyn

I've been working with brands for eight years, and I've worked on over a hundred brand deals in that time. I started out sharing recipes online, the brands found me, and then I learned to go out and pitch them myself.

The Hot List Method is the way I choose who to pitch. It's the reason I stopped sending emails into silence, and it's the first thing I'd hand to anyone building a pitch list today.

5signals per brand
7places to look
50+brands on your list
Get The Hot List Method for $27
by this time tomorrow

Follow the do-this-today checklist and by tomorrow you'll have

A list of checked brands

Every brand on it scored against the same five signals, sorted by tier, with your notes on why it made the list.

The right email for each one

A contact for your top brands, chosen using the order from best address to last resort.

Your first pitches ready to go

Sent to brands you already know are buying content, so your time goes into the conversations that can turn into paid work.

your Hot List

Get The Hot List Method for $27

One payment, instant access, and your list can be started this afternoon.

$27 AUD, one payment

The Hot List Method

Seven tabs, the filter and your tracker, on your phone or laptop.

Get The Hot List Method

Secure checkout through Kit. Prices are in Australian dollars.

good to know

Quick questions

Do I need a big following to use it?

No. Tier 1 is built for creators starting out, with brands of 5,000 to 100,000 followers that are most likely to say yes to someone new. Brands pay UGC creators for the videos they make, so your own follower count doesn't come into it.

Do I need to download anything?

No. It opens in the browser on your phone, tablet or laptop. Your Hot List saves in the browser on the device you use, so pick one device, bookmark it there, and use the copy button each week to back your list up into a spreadsheet.

Does it include what to write in my pitch?

The Hot List Method is about who to pitch and how to reach them. For the words themselves, The Brand Deal Script Library has 32 word-for-word scripts for every brand conversation, from your first pitch to getting paid.

How is it different from The Content Creator Starter Kit?

The Starter Kit is free and gives you a ready-made list of 30 brands to start with. The Hot List Method teaches you to find and check your own brands, in your own niche, for as long as you're pitching.